Traditional Earned Media

We are the driving force behind media relations across online, print, broadcast, and podcast channels. With a deep understanding of your brand voice and positioning, our team builds newsworthy story angles, crafts press releases, pitches journalists and editors, and coordinates interviews to build and maintain positive relationships with key media contacts for your brand. This includes outreach for launch-to-market campaigns, seasonal and trend news cycles, holiday gift guides, company tentpole moments, and founder spotlights/thought leadership to secure organic media coverage enhancing brand visibility, credibility, and reputation.

Brand Partnerships + Collaborations

Consider us the matchmaker of your dream partner. We identify strategic opportunities for your brand to collaborate on new products, collections, and projects with complementary brands and tastemakers to achieve mutual PR and marketing objectives. This includes researching and vetting potential partners, negotiating terms, coordinating joint marketing efforts, managing relationships with partner entities, and measuring the success of partnerships through metrics such as audience reach, engagement, brand sentiment, and ROI. The goal is to leverage the strengths and audiences of both parties to create innovative campaigns, increase brand visibility, expand market reach, and enhance overall brand perception and affinity among target audiences.

Events + Activations

Our team plans, organizes, and executes memorable launch events for your brand to maximize impactful experiences with target audiences. This includes conceptualizing event themes and formats, coordinating logistics such as venue selection, catering, and production, managing invitations and guest lists, developing event collateral and messaging, and securing media coverage and attendance. From media dinners and brunches to store openings, pop-ups, speaking panels, VIP media trips, red carpet and NYFW sponsorship, we help reinforce brand messaging, foster meaningful connections, generate buzz, and engage and widen your community.

VIP Gifting + Relationship management

We harness the power of our relationships identifying and engaging with influential individuals (such as celebrities, industry leaders, and tastemakers) to build authentic relationships on behalf of your brand. This includes strategic gifting of products or experiences tailored to their interests, maintaining ongoing communication and personalized interactions, and leveraging these relationships to enhance brand visibility, credibility, and advocacy within targeted audiences and communities.

Affiliate Marekting

We’re your trusted partner who acts as a liaison between your brand and media outlets and publishers to promote your brand’s products or services through affiliate partnerships. This includes identifying relevant media partners with audiences aligned with your target market, negotiating affiliate terms such as commission rates and promotional activities, providing media partners with affiliate links and tracking tools, monitoring affiliate-driven traffic and sales conversions, optimizing campaigns for performance, and fostering ongoing relationships with key media affiliates.

Awards

We turn your products into prestigious award winners.This includes crafting compelling award submissions that highlight innovation, unique ingredients, technology, points of differentiation, and achievements adhering to award submission guidelines and deadlines, coordinating with internal teams and stakeholders to gather necessary materials and information, and submitting entries to the respective award programs showcasing your brand’s excellence and industry leadership.