About
EVNA PR is an award-winning public relations agency helmed by founder and CEO, Simona Rozhko, with teams based in New York City, Los Angeles, and Dallas.
Launched in 2017 with a roster of hand-selected clients, EVNA PR achieved early success as a pioneer within the beauty space, earning a reputation as a virtuoso in bringing clean and sustainable products to market. The agency has garnered a burgeoning client list that has since diversified across multiple specialized sectors. EVNA PR currently maintains a deliberate portfolio of prestige brands, with a focus on clean beauty, interior design, and sustainable luxury fashion.
EVNA PR’s focus has consistently emphasized design- building upon the intersecting categories of beauty, home, and fashion. The agency’s meticulous vetting process and keen eye for design-centered branding drive these coexisting and complimentary verticals.
The agency’s sought-after, uniquely personalized approach is born from a lens of challenging existing paradigms within the media relations landscape. With a proven track record of securing top-tier earned media coverage and converting every client into an award winner, EVNA PR extends beyond public relations and acts as an innovative growth partner committed to fostering brand expansion beyond the PR norm. EVNA PR believes public relations is the pivotal gateway to unlocking a brand’s full potential. Through its comprehensive services, EVNA PR offers clients a range of opportunities, including attracting investors, facilitating retail expansion, and boosting product sales. The agency specializes in consumer packaged goods and excels in securing traditional media coverage, creating marketing content, and building consumer trust that builds a brand’s community.
EVNA PR has won over 50 accolades for its clients, collaborating with more than 300 trusted brands and executing over 500 successful PR campaigns. The EVNA PR Method™ is a proven approach developed by founder Simona Rozhko, which serves as a strategic blueprint for agency operations, guiding traditional earned media, brand partnerships, and events to achieve tangible results in product placement, brand storytelling, founder features, and compelling launch coverage.
Born in Ukraine and raised in California, Rozhko’s personal connection to inclusion and synergistic partnerships informs a comprehensive approach to shaping brand narratives. Her work is guided by a discerning client vetting process and a commitment to offering a more collaborative, value-centered alternative to traditional agency models.
EVNA PR aims to amplify and architect the stories of thoughtful businesses built with passion and purpose.
Founder & Team
With a background in fashion PR working in Los Angeles’ most elite showrooms, Simona Rozhko honed her skills managing celebrity and VIP dressing, as well as editorial shoots with Hollywood’s top A-list stylists. Transitioning to traditional media relations, where she fell in love with storytelling the voices behind mission-driven brands and boosting the presence of innovative CPG brands, she initiated her own public relations venture, EVNA PR, in 2017. Her passion for entrepreneurship and creative expression is profoundly influenced by the resilience instilled in her by her parents, artists who immigrated to New York during the aftermath of Chernobyl.
EVNA PR established a home and design division in 2020, with a vision to scale interior designers and home décor businesses, as well as venture into design-forward boutique hotels and concept spaces. Rozhko aims to expand EVNA PR’s footprint within the hospitality industry.
A preeminent authority in representing 100% clean beauty, Rozhko has introduced some of the most notable clean and sustainable CPG brands and products sold at Sephora and Credo Beauty to market over the past decade, including DedCool, Mara, Klur, Mango People, and superzero. Today, she oversees three key divisions at EVNA PR: clean beauty, interior design, and sustainable luxury fashion.
As a founder and company leader, Rozhko is driven by a natural inclination to align campaigns with strategic goals and values, contributing to market position through a lens of sincerity and imagination. She has gained a reputation for her work in helping founders, category disruptors, and household brand names effectively navigate a crowded marketplace, empowering them to emerge as innovators within their respective sectors and earning prestigious awards across multiple categories.
With half a decade of communications and PR experience in beauty, wellness, lifestyle, and fashion, Abbey brings outside-the-box thinking while putting clients and its products at the forefront of media and consumer conversations. Peers know Abbey for exceeding client expectations in media relations, event activations, influencer relations, and brand partnerships. She has demonstrated these skills working with a wide range of past clients, from HeyDay, Provence Beauty, Medicube, Environ, and MiniLuxe in beauty, to Year of Ours, Bandier, and Calpak in wellness and fashion. Her skill set has equipped her to effectively communicate brand strategy and client values and engage with respective audiences that help clients see an immediate increase in brand exposure and overall sales.
With four years of experience working in beauty and fashion, Ryane finds joy in the moment when a PR campaign results in a published article, and sharing the success with clients. Beyond her professional life, Ryane is a fitness enthusiast and lover of music and style. She can never leave home without a pair of gold hoops and the perfect lip gloss to pair with. When not working, you can usually find her playing vinyl records or endlessly scrolling through Pinterest.