About
EVNA PR is an award-winning public relations agency helmed by founder and CEO, Simona Rozhko, with teams based in New York City, Los Angeles, and Dallas.
Launched in 2017 with a roster of hand-selected clients, EVNA PR achieved early success as a pioneer within the beauty space, earning a reputation as a virtuoso in bringing clean and sustainable products to market. The agency has garnered a burgeoning client list that has since diversified across multiple specialized sectors. EVNA PR currently maintains a deliberate portfolio of prestige brands, with a focus in design, home and interiors, beauty, and sustainable luxury fashion.
The agency’s sought-after, uniquely personalized approach is born from a lens of challenging existing paradigms within the media relations landscape. Specializing in consumer packaged goods, EVNA PR has secured over 30 awards for clients, collaborating with more than 100 trusted brands and executing over 250 successful PR campaigns. The EVNA PR Method™ is a proven approach developed by founder Simona Rozhko, currently a pending trademark. This signature model serves as a strategic blueprint for agency operations, guiding traditional earned media, brand partnerships, and events to achieve tangible results in product placement, brand storytelling, founder features, and thought leadership.
Born in Ukraine and raised in California, Rozhko’s personal connection to inclusion and synergistic partnerships informs a comprehensive approach to shaping brand narratives. Her work is guided by a discerning client vetting process and a commitment to offering a more collaborative, value-centered alternative to traditional agency models.
EVNA PR aims to amplify and architect the stories of thoughtful businesses built with passion and purpose.
Founder & Team
With a background in fashion showrooms, Simona Rozhko honed her skills managing celebrity and VIP dressing and editorial shoots with some of Hollywood’s top stylists. Transitioning to traditional press relations, she initiated her own public relations venture, EVNA PR, in 2017. Her passion for entrepreneurship and creative expression is profoundly influenced by the resilience instilled in her by her parents, artists who immigrated to New York during the aftermath of Chernobyl. Recognizing the intersection of beauty, home, design, and fashion, EVNA PR established a home and design division in 2020. With a vision to scale interior designers and home décor businesses, as well as venture into design-forward boutique hotels and concept spaces, Rozhko aims to expand Evna’s footprint within the hospitality industry. As a founder and company leader, Rozhko is driven by a natural inclination to align campaigns with strategic goals and values, contributing to market position through a lens of sincerity and imagination. She has gained a reputation for her work in helping founders, category disruptors, and household brand names effectively navigate a crowded marketplace, empowering them to emerge as innovators within their respective sectors and earning prestigious awards across multiple categories.
With a decade of communications and PR experience, Rachel’s passions lie in crafting strategic campaigns that creatively bring a vision to life while telling your story. She’s worked across several industries with brands and personalities, including Krug, YSL Beauty, and Lenny Kravitz. When she’s chasing the next story, you’ll find her in the kitchen attempting a new recipe, on the Pilates reformer or trying one of Manhattan’s cultural experiences.
With four years of experience working in beauty and fashion, Ryane finds joy in the moment when a PR campaign results in a published article, and sharing the success with clients. Beyond her professional life, Ryane is a fitness enthusiast and lover of music and style. She can never leave home without a pair of gold hoops and the perfect lip gloss to pair with. When not working, you can usually find her playing vinyl records or endlessly scrolling through Pinterest.