The EVNA PR Method™
EVNA PR is an award-winning public relations agency helmed by founder and CEO Simona Rozhko, with teams based in New York City, Los Angeles, and Dallas. Since our founding in 2017, we’ve redefined the PR landscape by blending creativity with precision, helping brands across clean beauty, interior design, and sustainable luxury fashion achieve unparalleled success.
At EVNA PR, we don’t just do PR—we’ve created a proprietary system that reimagines the way the public relations industry works. The EVNA PR Method™ is the first of its kind, a groundbreaking approach designed to eliminate the ambiguity often associated with PR and relies on performance. Through a combination of data-driven insights and strategic, personalized planning, we empower our clients to truly understand and measure the PR journey.
We developed this method to give clients complete transparency into the PR campaigns we build, ensuring that they see tangible, impactful results. Unlike traditional PR agencies, EVNA PR is the only agency in the world using this system. Our process integrates two critical elements: Communication Pillars (Product Press, Brand/Business Press, Founder Press) and a Quarterly Measurement System. This ensures every campaign is aligned with clear objectives, measurable KPIs, and continuous performance evaluation.
This comprehensive framework is designed not only to drive brand visibility but also to generate leadership in the marketplace. From product placements and compelling brand stories to securing high-profile founder features, our method fuels brand growth, drives customer acquisition, and fosters long-term partnerships with investors, retailers, and the media.
With over 55 awards and 500 successful campaigns, EVNA PR has earned a reputation as a trusted partner for brands ready to make an impact. We’ve worked with over 300 clients, propelling them to the forefront of their industries, thanks to our unique approach to earned media, storytelling, partnerships, collaborations, and events.
Born in Ukraine and raised in Santa Barbara, Simona Rozhko’s background shapes our agency’s commitment to inclusion, collaboration, and meaningful partnerships. We believe in amplifying the voices of businesses built on purpose and passion—those that want to make a difference and leave a lasting mark on the world.
At EVNA PR, we don’t just tell stories; we architect them, ensuring every campaign is an opportunity for growth, recognition, and future success.
Founder & Team
Simona Rozhko is the founder and CEO of the award-winning PR agency, EVNA PR. Born in Ukraine and raised in Santa Barbara, California, Rozhko embodies a distinctive approach to brand messaging and market positioning centered around a people-first ethos. Her work emphasizes the power of storytelling and personal integrity to distinguish and elevate voices within a wide-ranging media landscape.
With a rich background in fashion PR, where she worked in Los Angeles’ most elite showrooms, Simona Rozhko hones her communications skill managing celebrity and VIP dressing for the top fashion labels, as well as overseeing editorial shoots with Hollywood’s top stylists and fashion media. She transitioned into traditional media relations, leading the development of multiple beauty and wellness divisions at prominent PR firms, discovering her passion for telling the stories of mission-driven brands. In 2017, driven by her passion for amplifying the voices of innovative CPG companies and inspirational founders, Rozhko launched her own PR agency, EVNA PR.
Her passion for entrepreneurship and creative expression is profoundly influenced by the resilience instilled in her by her parents, artists who immigrated to New York during the aftermath of Chernobyl.
With half a decade of communications and PR experience in beauty, wellness, lifestyle, and fashion, Abbey brings outside-the-box thinking while putting clients and its products at the forefront of media and consumer conversations. Peers know Abbey for exceeding client expectations in media relations, event activations, influencer relations, and brand partnerships. She has demonstrated these skills working with a wide range of past clients, from HeyDay, Provence Beauty, Medicube, Environ, and MiniLuxe in beauty, to Year of Ours, Bandier, and Calpak in wellness and fashion. Her skill set has equipped her to effectively communicate brand strategy and client values and engage with respective audiences that help clients see an immediate increase in brand exposure and overall sales.
With four years of experience working in beauty and fashion, Ryane finds joy in the moment when a PR campaign results in a published article, and sharing the success with clients. Beyond her professional life, Ryane is a fitness enthusiast and lover of music and style. She can never leave home without a pair of gold hoops and the perfect lip gloss to pair with. When not working, you can usually find her playing vinyl records or endlessly scrolling through Pinterest.
Emma McMasters is the Social Media & PR Coordinator at EVNA PR, passionate about turning trends into conversations and campaigns into social moments. She helps drive impactful content creation across social platforms to make sure brands stay top of mind—and on everyone’s feed. When not working, Emma is either trying a new workout class, discovering hidden gems in the city, or happily spiraling down a fashion and beauty rabbit hole.